In a world cloaked in clouds of cigarette and vape smoke, we’re excited to say the powers at Zootly have invested in the creation of WisePuff.
If you feel like it’s a bit strange that Zootly has created a device for quitting smoking or vaping, well, you shouldn’t.
One of our defining characteristics is our solutions-based approach. Yes, it says this on our LinkedIn profiles. Don’t look it up, just trust us, as it’s funnier.
Right, let’s talk about why WisePuff matters, other than the fact that we sell it.
Why WisePuff Matters
South Africa is a land of vibrant culture, wide horizons, and, unfortunately, some grim stats when it comes to lung health. Gosh, this is going to be a Debbie Downer of a discussion. If you want, just scroll over the grim health details and jump right into what WisePuff is.
Right, you’re in for a lot of trauma.
According to cancer registries and health data, lung cancer consistently shows up as a top cause of cancer death in South Africa.
The harsh truth is that tobacco smoking and inhaling harmful smoke contribute to tens of thousands of deaths in SA each year.
In 2021, tobacco was responsible for an estimated 32.4 thousand South African deaths.
We’re all about the freedom of choice, but if you’re looking for a healthy way to stop that urge to light up, WisePuff is a great, easy-to-use product.
So, what is it?
So… What Is a WisePuff, Anyway?
The WisePuff is Zootly’s way of saying:
Let’s keep the good part of the puff, and ditch the rough part.
Zootly’s WisePuff doesn’t use any ignition source to activate its flavour cores, which means no harsh chemicals.
What you’re inhaling is a blend of therapeutic oils, which have long been known to help people.
How long? Thousands of years. But now that we’re talking about aromatherapy and flavours, let’s go deeper!
Flavour Cores, Terpenes, and Why Your High Feels Different
Here’s the sneaky little secret behind why one WisePuff flavour feels chill and another feels like it wants to help you reorganise your sock drawer: terpenes.
These are the natural aroma compounds found in plants, including cannabis, citrus, herbs, and even pine forests after rain. They give each WisePuff flavour core its personality, from zesty and uplifting to smooth and mellow.
Terpenes do not just change how something smells or tastes. They can gently influence how your body and brain respond to cannabinoids too.
This tag-team effect is often called the “entourage effect”, but in everyday language, it just means the flavour can help steer the vibe. A citrus-heavy core may feel brighter and more energetic, while herbal or earthy profiles tend to lean into calm, cosy territory.
So when you choose a WisePuff flavour core, you are not just choosing what tastes good. You are choosing the kind of moment you want to have.
Where Aromatherapy and Cannabis Cross Paths
This is where aromatherapy joins the session. Just like essential oils can shift your mood, terpene aromas in cannabis vapour can do the same through your sense of smell.
Smell has a fast track to the brain’s emotion and memory centres, which is why certain scents can change how you feel almost instantly.
WisePuff leans into this with flavour cores built around specific terpene profiles, each designed to suit different moods, from chilled evenings to creative sparks and social sessions.
So WisePuff is not just about what you inhale, but how the aroma gently guides the vibe.
Smarter Inhalation, Better Experience
Because WisePuff focuses on controlled flavour rather than harsh smoke, those terpene profiles come through more clearly.
That means you actually experience the intended taste and effect, instead of everything being drowned in burnt flavour and throat regret.
The result is a puff that feels more intentional, more enjoyable, and easier on your body, while still delivering the lift people come for.
Puff smart. Taste better. Feel the difference.
